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Fashion Myths: A Cultural Critique
[monograph]
Abstract Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-goods" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d... view more
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-goods" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.... view less
Keywords
fashion; philosophy; culture; myth; value; marketing; advertising; design; philosophy of culture
Classification
Other Fields of Humanities
Free Keywords
Fashion Studies; Cultural Theory; Cultural Studies
Document language
English
Publication Year
2013
Publisher
transcript Verlag
City
Bielefeld
Page/Pages
166 p.
Series
Cultural and Media Studies
DOI
https://doi.org/10.14361/transcript.9783839424377
ISBN
978-3-8394-2437-7
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 3.0