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Fashion Myths: A Cultural Critique
[Monographie]
Abstract Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-goods" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d... mehr
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-goods" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.... weniger
Thesaurusschlagwörter
Mode; Philosophie; Kultur; Mythos; Wert; Marketing; Werbung; Design; Kulturphilosophie
Klassifikation
sonstige Geisteswissenschaften
Freie Schlagwörter
Fashion Studies; Cultural Theory; Cultural Studies
Sprache Dokument
Englisch
Publikationsjahr
2013
Verlag
transcript Verlag
Erscheinungsort
Bielefeld
Seitenangabe
166 S.
Schriftenreihe
Cultural and Media Studies
DOI
https://doi.org/10.14361/transcript.9783839424377
ISBN
978-3-8394-2437-7
Status
Veröffentlichungsversion; begutachtet
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 3.0