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https://doi.org/10.12758/mda.2022.15
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Social Media Recruitment in Online Survey Research: A Systematic Literature Review
[Zeitschriftenartikel]
Abstract The growing percentage of the population on social media creates new and expanded opportunities for survey researchers. Recently, a growing number of studies have been using social media to recruit survey respondents. Many social media platforms have powerful targeting capabilities that can be used... mehr
The growing percentage of the population on social media creates new and expanded opportunities for survey researchers. Recently, a growing number of studies have been using social media to recruit survey respondents. Many social media platforms have powerful targeting capabilities that can be used to recruit even rare or hard-to-reach populations. However, thus far, the survey research literature lacks a comprehensive overview of potentials and limitations. This literature review aims 1) to provide an overview of the current literature on the use of social media as a recruitment tool, 2) to highlight the potential advantages and disadvantages for survey research, 3) to identify current research gaps, and finally, 4) to provide practical guidance for researchers interested in integrating social media recruitment into their research.... weniger
Thesaurusschlagwörter
Online-Befragung; Teilnehmer; Rekrutierung; Soziale Medien; Umfrageforschung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
Literature Review; Research Design; Online Survey Research
Sprache Dokument
Englisch
Publikationsjahr
2023
Seitenangabe
S. 207-248
Zeitschriftentitel
Methods, data, analyses : a journal for quantitative methods and survey methodology (mda), 17 (2023) 2
ISSN
2190-4936
Status
Veröffentlichungsversion; begutachtet (peer reviewed)