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Bread and Plots: Conspiracy Theories and the Rhetorical Style of Political Influencer Communities on YouTube
[journal article]
Abstract Based on the assumption that social media encourages a populist style of politics in online communities and the proposition that populism and conspiracy theories tend to co-occur, this article investigates whether this holds true for YouTube influencers, particularly on the less investigated left-wi... view more
Based on the assumption that social media encourages a populist style of politics in online communities and the proposition that populism and conspiracy theories tend to co-occur, this article investigates whether this holds true for YouTube influencers, particularly on the less investigated left-wing spectrum. The article provides qualitative case studies of four different groups of political content creators on YouTube whose content makes use of or analyzes popular culture. The article concludes that a populist style plays a far less central role in left-wing communities on YouTube than on other platforms or within right-wing communities.... view less
Keywords
disinformation; populism; social media; popular culture; online media; advertising medium; political left; video clip
Classification
Political Process, Elections, Political Sociology, Political Culture
Media Contents, Content Analysis
Interactive, electronic Media
Free Keywords
BreadTube; YouTube; conspiracy theories
Document language
English
Publication Year
2022
Page/Pages
p. 213-223
Journal
Media and Communication, 10 (2022) 4
Issue topic
Online Communities and Populism
ISSN
2183-2439
Status
Published Version; peer reviewed