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Online media consumption in Germany: The role of political information: An analysis of German mass communication online
[working paper]
Abstract Fragmented, thus, widely scattered, non-overlapping media-consumption patterns often are seen as a logical consequence of increasing numbers in online offerings, specialization and personalization, undermining a media-mediated common ground sufficient for democracy. Empirical evidence yet is missing... view more
Fragmented, thus, widely scattered, non-overlapping media-consumption patterns often are seen as a logical consequence of increasing numbers in online offerings, specialization and personalization, undermining a media-mediated common ground sufficient for democracy. Empirical evidence yet is missing maybe resulting from data lacking granularity in online-media consumption measured as aggregated online media offerings not detailing the level of single entities (subpages of a website).
Using social network analysis and the theoretical framework of news reading publics, this article exploratively analyses patterns of online-media consumption for ~4,000 single entities of commercially-driven, German websites and 339,423 people. A new methodological approach measuring overlapping media-consumption patterns accounting for individual online-media repertoires is suggested. Using community detection, two thematically driven online-groupings of overlapping audiences characterized by using/not using political- and digital-online-media offerings are identified. However, a total fragmentation in online-media patterns is missing: 43 percent of users observed are part of both news reading publics detected.... view less
Keywords
online media; Internet; media consumption; news; mass communication; digital media; utilization; Federal Republic of Germany; network analysis
Classification
Interactive, electronic Media
Free Keywords
online news consumption; audience fragmentation; issue publics; audience duplication; The Longitudinal IntermediaPlus Data Source (2014-2016), ZA5769 (https://doi.org/10.4232/1.13530)
Document language
English
Publication Year
2023
Page/Pages
33 p.
Status
Primary Publication; not reviewed