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Linking Twitter and Survey Data: The Impact of Survey Mode and Demographics on Consent Rates Across Three UK Studies
[Zeitschriftenartikel]
Abstract In light of issues such as increasing unit nonresponse in surveys, several studies argue that social media sources such as Twitter can be used as a viable alternative. However, there are also a number of shortcomings with Twitter data such as questions about its representativeness of the wider popul... mehr
In light of issues such as increasing unit nonresponse in surveys, several studies argue that social media sources such as Twitter can be used as a viable alternative. However, there are also a number of shortcomings with Twitter data such as questions about its representativeness of the wider population and the inability to validate whose data you are collecting. A useful way forward could be to combine survey and Twitter data to supplement and improve both. To do so, consent within a survey is first needed. This study explores the consent decisions in three large representative surveys of the adult British population to link Twitter data to survey responses and the impact that demographics and survey mode have on these outcomes. Findings suggest that consent rates for data linkage are relatively low, and this is in part mediated by mode, where face-to-face surveys have higher consent rates than web versions. These findings are important to understand the potential for linking Twitter and survey data but also to the consent literature generally.... weniger
Thesaurusschlagwörter
Umfrageforschung; Datengewinnung; Befragung; Twitter; Soziale Medien; Antwortverhalten; Datenqualität; Repräsentativität
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
consent; linkage; mode effects
Sprache Dokument
Englisch
Publikationsjahr
2020
Seitenangabe
S. 517-532
Zeitschriftentitel
Social Science Computer Review, 38 (2020) 5
DOI
https://doi.org/10.1177/0894439319828011
ISSN
1552-8286
Status
Veröffentlichungsversion; begutachtet (peer reviewed)