Download full text
(external source)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.47305/JLIA2283099p
Exports for your reference manager
Emerging power in industrialization: empowering India through entrepreneurship
[journal article]
Abstract The 'soft power' can be brought forward and achieved for any developing country through softer means. Advertising (both direct and indirect approach) is a powerful tool for disseminating information to various stakeholders concerning the MSME sector. To introspect the potentiality of India's MSME's ... view more
The 'soft power' can be brought forward and achieved for any developing country through softer means. Advertising (both direct and indirect approach) is a powerful tool for disseminating information to various stakeholders concerning the MSME sector. To introspect the potentiality of India's MSME's emerging power, the researchers attempted to answer the different components that shaped Indian industrialization over the years and also analyzed the direct and indirect audio-visual advertisements created on MSMEs to encourage entrepreneurial activities throughout the nation. The observation indicates that direct and indirect advertisements that promote and encourage the growth of entrepreneurship have their advantages and disadvantages; however, direct advertisements are proven to be preferred over indirect advertisements, while the reason behind it can be the dilution of concept or the prominence of commercialization.... view less
Classification
Political Economy
Free Keywords
Industrialization; Entrepreneurship; Advertisements; Emerging Power; India; World Economy
Document language
English
Publication Year
2022
Page/Pages
p. 99-114
Journal
Journal of Liberty and International Affairs, 8 (2022) 3
ISSN
1857-9760
Status
Published Version; peer reviewed