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https://doi.org/10.1186/s42409-022-00032-3
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The Self-Appraisal of Masking Instrument
[journal article]
Abstract We explore mask-wearing behavior during the coronavirus pandemic using the Self-Appraisal of Masking Instrument (SAMI). We situate this survey-based instrument within a theory in which the decision to mask reflects social identity, an associated identity standard, and appraisals that generate feelin... view more
We explore mask-wearing behavior during the coronavirus pandemic using the Self-Appraisal of Masking Instrument (SAMI). We situate this survey-based instrument within a theory in which the decision to mask reflects social identity, an associated identity standard, and appraisals that generate feelings about oneself. Analyses of SAMI's empirical properties reveal that masking-specific emotional reactions are distinct from emotional reports related to current events and politics (discriminant validity). We also uncover evidence of predictive validity: expressed feelings about masking predict future voting more than 6 months later. We recommend SAMI to researchers interested in studying mask resistance in an increasingly polarized political climate, and the intuition behind SAMI could prove useful in other research contexts in which health decisions reflect a conscious comparison to standards held by those who share an identity or will otherwise pass judgment.... view less
Keywords
health behavior; contagious disease; prophylaxis; attitude; survey; measurement instrument
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Health Policy
Free Keywords
Corona-Pandemie; Covid-19; mask-wearing
Document language
English
Publication Year
2022
Page/Pages
p. 1-8
Journal
Measurement Instruments for the Social Sciences, 4 (2022)
ISSN
2523-8930
Status
Published Version; peer reviewed