The Effect of Health Consciousness, Food Safety Concern, and Familiarity with Advertisements on Willingness to Pay to Purchase Healthy Food Products

Ulfa, Hafizatun Amalia; Sulhaini, Sulhaini; Mulyono, Lalu Edy Herman

[journal article]

dc.contributor.author	Ulfa, Hafizatun Amalia	de
dc.contributor.author	Sulhaini, Sulhaini	de
dc.contributor.author	Mulyono, Lalu Edy Herman	de
dc.date.accessioned	2022-08-22T09:50:38Z
dc.date.available	2022-08-22T09:50:38Z
dc.date.issued	2022	de
dc.identifier.issn	2413-9009	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/81045
dc.description.abstract	This study aims to determine the influence of health consciousness, food safety concern, and familiarity in advertising on the willingness to pay for the purchase of healthy food products, namely Lemonilo in West Nusa Tenggara. The type of research used is quantitative research with a causality association approach. This study's respondents are consumers who have never bought Lemonilo products in West Nusa Tenggara. The number of samples taken was 120 consumers aged 20-50 years. The sampling technique used was the purposive sampling technique. The data analysis used in this study was multiple linear regression analysis with SPSS 2.6 for windows applications. The results showed that health consciousness and food safety concern does not affect willingness to pay. Meanwhile, familiarity with the advertisement significantly affects willingness to pay.	de
dc.language	en	de
dc.subject.ddc	Soziologie, Anthropologie	de
dc.subject.ddc	Sociology & anthropology	en
dc.title	The Effect of Health Consciousness, Food Safety Concern, and Familiarity with Advertisements on Willingness to Pay to Purchase Healthy Food Products	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Path of Science
dc.source.volume	8	de
dc.publisher.country	MISC	de
dc.source.issue	7	de
dc.subject.classoz	Medizinsoziologie	de
dc.subject.classoz	Medical Sociology	en
dc.subject.thesoz	Gesundheitsverhalten	de
dc.subject.thesoz	health behavior	en
dc.subject.thesoz	Gesundheit	de
dc.subject.thesoz	health	en
dc.subject.thesoz	Bewusstsein	de
dc.subject.thesoz	consciousness	en
dc.subject.thesoz	Ernährung	de
dc.subject.thesoz	nutrition	en
dc.subject.thesoz	Konsumverhalten	de
dc.subject.thesoz	consumption behavior	en
dc.subject.thesoz	Zahlungsbereitschaft	de
dc.subject.thesoz	willingness to pay	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Indonesien	de
dc.subject.thesoz	Indonesia	en
dc.subject.thesoz	Südostasien	de
dc.subject.thesoz	Southeast Asia	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10045563
internal.identifier.thesoz	10045492
internal.identifier.thesoz	10035139
internal.identifier.thesoz	10042567
internal.identifier.thesoz	10048720
internal.identifier.thesoz	10084634
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10042317
internal.identifier.thesoz	10036844
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	1021-1029	de
internal.identifier.classoz	10215
internal.identifier.journal	1570
internal.identifier.document	32
internal.identifier.ddc	301
dc.identifier.doi	https://doi.org/10.22178/pos.83-6	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	http://pathofscience.org/index.php/index/oai/@@oai:ojs.pathofscience.org:article/1240
ssoar.urn.registration	false	de

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