Agencies' Reputational Game in an Evolving Environment: Europol and the European Parliament

Abstract

With European Union agencies becoming increasingly significant actors in European governance, further research is needed to understand how they interact with their environment. Applying the 'reputation' literature to Europol, this article examines in greater detail how agencies behave with their 'informal' audiences in comparison with the formal ones. It demonstrates that agencies are deeply invested in the shaping of their reputation, including towards their informal audiences especially if the latter represent 'reputational threats'. Based on a quantitative analysis of activity reports and on a qualitative study of the face-to-face engagements of Europol with the European Parliament over time, this research sheds light on the complementary communicative strategies agencies can use to (re)present themselves depending on the dimension of their reputation at stake.