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Double Ressentiment: The Political Communication of Kulturkampf in Hungary
[journal article]
Abstract Emotions have always been invested in politics. Politicians and politically biased public intellectuals manage citizens' emotions for various purposes: to alienate them from the rival political camp and to make them participate in elections or in politics in general. Ressentiment is an affective sty... view more
Emotions have always been invested in politics. Politicians and politically biased public intellectuals manage citizens' emotions for various purposes: to alienate them from the rival political camp and to make them participate in elections or in politics in general. Ressentiment is an affective style of great political potential and it is present throughout democratic European societies. By analysing the discourses of the culture war between the political camps in Hungary since 2018, this article presents the components, drivers, mechanisms, and some typical outcomes of ressentiment on the levels of the individual and the political communities. It argues that in political communication both political sides are trying to appeal to the citizens’ ressentiment. Both camps use communicative means to incite, channel, and reorient ressentiment by, e.g., scapegoating, identity work, and transvaluation to attract citizens, stabilize their own support, and nudge followers towards specific political activities.... view less
Keywords
Hungary; political communication; political psychology; emotion; politics; communication behavior
Classification
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
identity work; political communication; political psychology; ressentiment; victimization
Document language
English
Publication Year
2021
Page/Pages
p. 227-236
Journal
Politics and Governance, 9 (2021) 3
Issue topic
Reactionary Politics and Resentful Affect in Populist Times
ISSN
2183-2463
Status
Published Version; peer reviewed