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https://doi.org/10.17645/mac.v9i3.4118
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Spinning at the Border: Employee Activism in 'Big PR'
[journal article]
Abstract This article extends Coombs and Holladay's (2018) social issues management model to provide new perspectives on activism and public relations. It also fills a gap in the literature on internal activism by analyzing the case of The Ogilvy Group and their employees, many of whom pushed for the agency ... view more
This article extends Coombs and Holladay's (2018) social issues management model to provide new perspectives on activism and public relations. It also fills a gap in the literature on internal activism by analyzing the case of The Ogilvy Group and their employees, many of whom pushed for the agency to resign its work for U.S. Customs and Border Protection. Through a textual analysis of a leaked transcript documenting a meeting between Ogilvy management and internal activist employees, the communicative tasks of definition, legitimation, and awareness (Coombs & Holladay, 2018) are explored in a way that complicates identity and power. As public relations practitioners are increasingly called upon to either advocate for or against social issues, this study provides an interesting contrast, showing one interpretation of what happens when there is dissension in the ranks.... view less
Classification
Migration, Sociology of Migration
Peace and Conflict Research, International Conflicts, Security Policy
Free Keywords
Ogilvy; employee activism; immigration; promotional culture; public relations
Document language
English
Publication Year
2021
Page/Pages
p. 133-143
Journal
Media and Communication, 9 (2021) 3
Issue topic
Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures
ISSN
2183-2439
Status
Published Version; peer reviewed