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Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
[journal article]
Abstract This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They... view more
This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They are united by a central question: What strategies do we use to explore and attempt to understand the assemblages of technologies, texts, networks, and actors in contemporary promotion? We hope the collection of perspectives gathered here help to address the challenges of researching the digital, excavating promotional ideologies, confronting professions, engaging audiences through academic work, and confronting the risks and realities of research that can equally promote change or speak into a vacuum.... view less
Classification
Marketing
Free Keywords
complexity; hybridity; liminality; promotional cultures; promotional ethics
Document language
English
Publication Year
2021
Page/Pages
p. 97-100
Journal
Media and Communication, 9 (2021) 3
Issue topic
Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures
ISSN
2183-2439
Status
Published Version; reviewed