dc.contributor.author | Vizcaíno-Verdú, Arantxa | de |
dc.contributor.author | Aguaded, Ignacio | de |
dc.date.accessioned | 2022-03-04T10:16:27Z | |
dc.date.available | 2022-03-04T10:16:27Z | |
dc.date.issued | 2022 | de |
dc.identifier.issn | 2183-2439 | de |
dc.identifier.uri | https://www.ssoar.info/ssoar/handle/document/77858 | |
dc.description.abstract | Media convergence is generating many collective performances on social media, where the rise of short-form videos has created a new opportunity for the empowerment of society on online platforms. In this context, TikTok appears as an application for creative expression through music clips and lip-syncs. Through the #ThisIsMeChallenge hashtag, which introduces the musical theme of The Greatest Showman film, we analyze a new online practice within messages from traditionally marginalized groups throughout individual and collective life events. In order to understand TikTok as a music venue for social empowerment, we conducted a quantitative content analysis of 100 TikTok posts under the hashtag, and an artificial intelligence sentiment analysis across 8,877 comments. The results show a wide range of performance work that addresses issues of gender, sexual orientation, racial discrimination, and other types of current hate speech. In short, we conclude that TikTok has become a platform that seems to motivate activism and empowerment of marginalized groups through music frameworks that challenge social discrimination. | de |
dc.language | en | de |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.other | #ThisIsMeChallenge; TikTok; marginalized groups; transmedia music; video activism | de |
dc.title | #ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.identifier.url | https://www.cogitatiopress.com/mediaandcommunication/article/view/4715 | de |
dc.source.journal | Media and Communication | |
dc.source.volume | 10 | de |
dc.publisher.country | PRT | de |
dc.source.issue | 1 | de |
dc.subject.classoz | interaktive, elektronische Medien | de |
dc.subject.classoz | Interactive, electronic Media | en |
dc.subject.classoz | Wirkungsforschung, Rezipientenforschung | de |
dc.subject.classoz | Impact Research, Recipient Research | en |
dc.subject.thesoz | Soziale Medien | de |
dc.subject.thesoz | social media | en |
dc.subject.thesoz | Digitale Medien | de |
dc.subject.thesoz | digital media | en |
dc.subject.thesoz | Partizipation | de |
dc.subject.thesoz | participation | en |
dc.subject.thesoz | Empowerment | de |
dc.subject.thesoz | empowerment | en |
dc.subject.thesoz | Diskriminierung | de |
dc.subject.thesoz | discrimination | en |
dc.subject.thesoz | Coping-Verhalten | de |
dc.subject.thesoz | coping behavior | en |
dc.subject.thesoz | Video | de |
dc.subject.thesoz | video | en |
dc.subject.thesoz | Musik | de |
dc.subject.thesoz | music | en |
dc.rights.licence | Creative Commons - Namensnennung 4.0 | de |
dc.rights.licence | Creative Commons - Attribution 4.0 | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10094228 | |
internal.identifier.thesoz | 10083753 | |
internal.identifier.thesoz | 10036077 | |
internal.identifier.thesoz | 10066709 | |
internal.identifier.thesoz | 10038125 | |
internal.identifier.thesoz | 10038047 | |
internal.identifier.thesoz | 10061598 | |
internal.identifier.thesoz | 10048153 | |
dc.type.stock | article | de |
dc.type.document | Zeitschriftenartikel | de |
dc.type.document | journal article | en |
dc.source.pageinfo | 157-172 | de |
internal.identifier.classoz | 1080404 | |
internal.identifier.classoz | 1080407 | |
internal.identifier.journal | 793 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 070 | |
dc.source.issuetopic | New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations | de |
dc.identifier.doi | https://doi.org/10.17645/mac.v10i1.4715 | de |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.licence | 16 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
internal.dda.reference | https://www.cogitatiopress.com/mediaandcommunication/oai/@@oai:ojs.cogitatiopress.com:article/4715 | |
ssoar.urn.registration | false | de |