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https://doi.org/10.17645/mac.v10i1.4771
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Narrative of Young YouTubers From the Andean Community and Their Media Competence
[Zeitschriftenartikel]
Abstract Young people spend an increasing amount of time in front of a screen, developing new forms of content consumption and production. In this context, the so-called YouTubers emerge. They are the new actors of the information society, who acquire prominence specially in the creation of audiovisual conte... mehr
Young people spend an increasing amount of time in front of a screen, developing new forms of content consumption and production. In this context, the so-called YouTubers emerge. They are the new actors of the information society, who acquire prominence specially in the creation of audiovisual content. This article studies the narrative of YouTubers and the media competition behind the process. To accomplish this task we have selected the 10 most relevant young YouTubers in the Andean Community (Bolivia, Colombia, Ecuador, and Peru), ranked by number of followers. Their products were analyzed with the following criteria: the narrative that they use, the impact that they generate, and the media competence that they demonstrate. The research we have made is descriptive and uses a mixed-methods approach, which employs technical datasheets that collect general information on the channels studied and the impact of their accounts. In general terms, we have observed that the videos contemplate new standards, which are not related to the contents of traditional media; the narrative is self-referential and through it, YouTubers manage to identify with niches of younger audiences, that can see in them similar life experiences. An interesting aspect is that a good part of the language used is violent and even foul, considering that young people are a vulnerable population group on the internet. Finally, the use and mastery of technological tools is evident on YouTubers, as well as the interest in self-training in content production processes.... weniger
Thesaurusschlagwörter
Jugendlicher; Soziale Medien; Digitale Medien; Medienkompetenz; Einfluss; Andenraum; Lateinamerika
Klassifikation
interaktive, elektronische Medien
Freie Schlagwörter
Andean Community; YouTube; digital literacy; narratives
Sprache Dokument
Englisch
Publikationsjahr
2022
Seitenangabe
S. 272-285
Zeitschriftentitel
Media and Communication, 10 (2022) 1
Heftthema
New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)