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Intra/Inter communications in Social Network and Intermediary of the Media Influencers
[journal article]
Abstract This paper focuses on the role of influencers as an element of modern governance. As the fields of media, entertainment industry, and politics become increasingly interconnected, the phenomenon of influencer potentially affects many aspects of political life, such as campaigning and voting, policyma... view more
This paper focuses on the role of influencers as an element of modern governance. As the fields of media, entertainment industry, and politics become increasingly interconnected, the phenomenon of influencer potentially affects many aspects of political life, such as campaigning and voting, policymaking, and international affairs. Using the network analysis method and applying a triple typification of influencers consists of media influencers, influencer politicians in power, and influencer opposition politicians out of power, and selecting 245 nodes on Instagram accounts, the article focuses on how do influencers interact within communication networks? Based on the triple typification, the article tries to find the pattern of networked political communications between influencers in the social network. The results prove that all three types of influencers are more interested in intra-group communication. However, both influencer politicians in power and influencer opposition politicians out of power have relatively similar tendencies to associate with media influencers.... view less
Keywords
formulation of political objectives; Internet; political communication; social network; election campaign; politician; network analysis; media
Classification
Political Process, Elections, Political Sociology, Political Culture
Interactive, electronic Media
Free Keywords
influencer
Document language
English
Publication Year
2021
Page/Pages
p. 1-24
Journal
Journal of Cyberspace Studies, 5 (2021) 1
ISSN
2538-6255
Status
Published Version; peer reviewed