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News Consumption through SNS Platforms: Extended Motivational Model
[journal article]
Abstract The emergence of new media technologies has redefined how people, particularly
the youth, are exposed to the news. Social networking sites (SNS), in particular,
have widely changed the manner in which news is consumed. SNS platforms have
emerged as news sources where people engage in several acti... view more
The emergence of new media technologies has redefined how people, particularly
the youth, are exposed to the news. Social networking sites (SNS), in particular,
have widely changed the manner in which news is consumed. SNS platforms have
emerged as news sources where people engage in several activities such as
sharing, commenting and discussing news with peers, acquaintances and family
members. Thus, drawing on the extended version of the motivational model, this
study attempts to determine contributing factors. Using a stratified random
sampling procedure, this study compiles a sample from leading higher education
institutions in a Sub-Saharan African country. The data are then analysed using a
structural equation modelling technique with SmartPLS software and the both the
validity and reliability indexes are reported. The findings suggest that students'
attitude towards news consumption (ATT) via SNS platforms is influenced directly
by perceived usefulness (PU), perceived enjoyment (PE) and subjective norms (SN)
and indirectly by PE and SN factors. In addition, PU and PE are positively predicted
by SN. Furthermore, ATT directly predicts SNS news consumption (SNC), while PU, PE
and SN indirectly contribute to SNC.... view less
Classification
Impact Research, Recipient Research
Free Keywords
News consumption; social networking sites; motivational model; structural equation modelling
Document language
English
Publication Year
2018
Page/Pages
p. 18-36
Journal
Media Watch, 9 (2018) 1
ISSN
0976-0911
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0