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Post-MH370 Incident: A Comparative Study of Social Media Users' Perception in China and Malaysia
[journal article]
Abstract The flow of information experienced complexity uncertainty and ambiguity in terms
of information adequacy when Malaysia Airlines flight MH370 went missing. This
incident demonstrated an unprecedented international humanitarian response
from the technology sector. This study discovered that most r... view more
The flow of information experienced complexity uncertainty and ambiguity in terms
of information adequacy when Malaysia Airlines flight MH370 went missing. This
incident demonstrated an unprecedented international humanitarian response
from the technology sector. This study discovered that most respondents from
Mainland China and Malaysia access information about Malaysia Airlines flight
MH370 during and after the tragic incident through social media. This study revealed
significant difference of active social media users' perceptions on this incident in
these two countries. On one hand, social networking sites such as Facebook (in
Malaysia), Weibo and Wechat (in China), become the public opinion field that
illustrates sorts of openness and negotiation in Malaysia and China. This study,
instead of conventional crisis communication approach, specifically examined
active online users in both countries, as it aims to make a valuable contribution
by synthesizing current research and identifying areas for investigation for each
aspect of the survey process. Two hundred questionnaires had been collected
from respondents in China and Malaysia respectively. The survey results
contributed to mechanism of crisis communication for henceforth similar incident
in the future. There is no doubt that the portrait of Malaysia Airlines on social
media in these two countries affected its organizational reputation. However, the
participants from Malaysia and China showed a very average level of confidence
to empower themselves to enhance dialog capacity among various stakeholders
for this incident... view less
Classification
Impact Research, Recipient Research
Free Keywords
Social media; users' perception; Mainland China; Malaysia; Malaysia Airlines flight MH370
Document language
English
Publication Year
2018
Page/Pages
p. 317-328
Journal
Media Watch, 9 (2018) 3
ISSN
0976-0911
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0