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%T The New Media and the Promotion of Ecological Entrepreneurship %A Dash, Rajendra Kumar %A Dash, Amarendra Kumar %J Media Watch %N 2 %P 419-431 %V 10 %D 2019 %K Sustainability; ecological entrepreneurship; entrepreneurial discourse; electronic media; communication strategy %@ 0976-0911 %X In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy. %C MISC %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info