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Instagram Your Life: Why Do Female Kuwait University Students Use Instagram?
[interim report]
Abstract This paper examines different reasons why female students at Kuwait University
use Instagram. It also explores the different gratifications that students receive
through using Instagram. The current survey targeted eight hundred and six
randomly chosen female undergraduate students. Results found... view more
This paper examines different reasons why female students at Kuwait University
use Instagram. It also explores the different gratifications that students receive
through using Instagram. The current survey targeted eight hundred and six
randomly chosen female undergraduate students. Results found that acceptance
from others, a desire to stay informed, meeting new friends, passing time, and
escapism from reality are possible reasons to use Instagram. The study shows
that many of these variables are considered as strong reasons for using this
platform. Sharing photos with friends was the dominant gratification recognized
from using Instagram.... view less
Classification
Interactive, electronic Media
Free Keywords
Instagram; uses and gratifications; Kuwaiti females; social media; Kuwait University students
Document language
English
Publication Year
2019
Page/Pages
p. 251-261
Journal
Media Watch, 10 (2019) 2
ISSN
0976-0911
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0