Digital and Interactive Social Media among Middle East Women: Empirical TAM Study

Elareshi, Mokhtar; Ziani, Abdul-Karim

[journal article]

dc.contributor.author	Elareshi, Mokhtar	de
dc.contributor.author	Ziani, Abdul-Karim	de
dc.date.accessioned	2021-08-18T09:20:01Z
dc.date.available	2021-08-18T09:20:01Z
dc.date.issued	2019	de
dc.identifier.issn	0976-0911	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/74474
dc.description.abstract	This study investigates the use of interactive media (WhatsApp) by Bahraini women to understand their decisions on how, why and when they use it. It supports the use of mobile technology applications to expand efficient communication and information among Arab women. Mobile technologies are very accessible to Arab women these days. A sample of 1,137 responses was collected, using a snowball sampling approach. Based on TAM literature, the study found that interactive media (e.g., WhatsApp) has enabled Bahraini women to communicate and share information with others. WhatsApp was used daily (2- 3 hours) and also for sending comics and entertainment clips, important and rare news stories. Social interaction, communication, and escapism were found to be the most popular reasons for using WhatsApp. Overall, WhatsApp served as a platform used by Bahraini women to participate in social and communication activities.	de
dc.language	en	de
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.other	Instant messaging applications; mobile phone applications; social media interaction; TAM; WhatsApp	de
dc.title	Digital and Interactive Social Media among Middle East Women: Empirical TAM Study	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Media Watch
dc.source.volume	10	de
dc.publisher.country	MISC	de
dc.source.issue	2	de
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	235-250	de
internal.identifier.classoz	1080404
internal.identifier.journal	2041
internal.identifier.document	32
internal.identifier.ddc	070
dc.identifier.doi	https://doi.org/10.15655/mw/2019/v10i2/49642	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	10800	de
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

Files in this item

Name:: ssoar-mediawatch-2019-2-elares ...
Size:: 197.6Kb
Format:: PDF
Description:: Full Article

View/Open

This item appears in the following Collection(s)

Interaktive, elektronische Medien
Interactive, electronic Media

Show simple item record