Perpetuating Beauty Ideals through Health and Beauty Claims in TV Promotional Segment

Abdullah, Zatil Hidayah; Wahab, Juliana Abdul; Noor, Shuhaida; Selamat, Noor Hafizah

[journal article]

dc.contributor.author	Abdullah, Zatil Hidayah	de
dc.contributor.author	Wahab, Juliana Abdul	de
dc.contributor.author	Noor, Shuhaida	de
dc.contributor.author	Selamat, Noor Hafizah	de
dc.date.accessioned	2021-08-17T12:04:10Z
dc.date.available	2021-08-17T12:04:10Z
dc.date.issued	2019	de
dc.identifier.issn	0976-0911	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/74439
dc.description.abstract	Health and beauty have been proposed as mutually inclusive physical and psychological constructs, mediated by one’s own personal emotional and spiritual state of well-being. While it has been widely accepted that health and beauty are interrelated in the sense that beauty reflects one’s inner health, there has been a worrying trend in which health is exploited in peddling beauty products and vice versa. In understanding how health has been commoditized in the beauty market, this study examines the manner health in the name of beauty, have been constructed in propagating beauty ideals and hegemonic values in a popular daily television program in Malaysia, Wanita Hari Ini (WHI). The findings concluded that within the prevalent capitalist hegemony, health had been turned into an apparatus in selling beauty. For the product owners, it is not about promoting health in gaining beauty, but rather about capitalizing on health because it can sell beauty.	de
dc.language	en	de
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.other	Beauty ideals; gender; health and beauty claims; TV promotional segment	de
dc.title	Perpetuating Beauty Ideals through Health and Beauty Claims in TV Promotional Segment	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Media Watch
dc.source.volume	10	de
dc.publisher.country	MISC	de
dc.source.issue	3	de
dc.subject.classoz	Medieninhalte, Aussagenforschung	de
dc.subject.classoz	Media Contents, Content Analysis	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	597-613	de
internal.identifier.classoz	1080405
internal.identifier.journal	2041
internal.identifier.document	32
internal.identifier.ddc	070
dc.identifier.doi	https://doi.org/10.15655/mw/2019/v10i3/49694	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	10800	de
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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Medieninhalte, Aussagenforschung
Media Contents, Content Analysis

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