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https://doi.org/10.15655/mw/2020/v11i1/49759
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Postmodern Analysis of New Preachers of Islam in Egypt: A Cultural Study of Mustafa Hosni's Digital Media Platforms
[journal article]
Abstract In recent years, Arab academia inspected the phenomenon of new preachers of Islam, especially in Egypt, predicted on such notions as new liberalism, self-help, and salvation. This study contributes to the scholarship by examining the postmodern characteristics of Mustafa Hosni’s discourse, as appear... view more
In recent years, Arab academia inspected the phenomenon of new preachers of Islam, especially in Egypt, predicted on such notions as new liberalism, self-help, and salvation. This study contributes to the scholarship by examining the postmodern characteristics of Mustafa Hosni’s discourse, as appears in his new media materials. Drawing upon insights from media cultural studies, the paper examines the mini-narratives of a tolerant, non-violent Muslim discourse as opposed to the customarily hostile Muslim meta-narratives. Further, the study analyses all sorts of pastiche that render Hosni’s discourse hybrid, glocal, and coexistent. It uses qualitative discourse analysis to shed light on the nexus between forms of religious discourse and the logic of media consumption in Muslim late neo-liberal capitalism.... view less
Classification
Media Contents, Content Analysis
Free Keywords
Mustafa Hosni; Islam; new preachers; postmodernism; mini-narratives; pastiche; electronic media platforms; social media; neo-liberalism
Document language
English
Publication Year
2020
Page/Pages
p. 145-163
Journal
Media Watch, 11 (2020) 1
ISSN
0976-0911
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0