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We are in the World but not of the World: An Investigation into the Popularity of Christian Videos among Born-Again Christians in Nigeria
[journal article]
Abstract This paper investigates the popularity of Christian videos among born-again Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of reception analysis. Following a qualitative research design, the research adopted a three-stage research method, namely, qualitative cont... view more
This paper investigates the popularity of Christian videos among born-again Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of reception analysis. Following a qualitative research design, the research adopted a three-stage research method, namely, qualitative content analysis, focus group interviews, and in-depth individual interviews. The study found that because Christian videos are primarily embedded in the scriptures aimed at addressing various aspects of their lived experiences, their viewers see their portrayals as a true definition of reality. For this reason, the study established that Christian video consumers watch these videos in the hope of being strengthened, encouraged, challenged, and guided in their faith. From the study, Christian videos perform a political work in that it serves as an alternative domain of resistance against the hegemonic discourses advanced in secular Nollywood videos.... view less
Classification
Impact Research, Recipient Research
Free Keywords
Born again; Christian; Nigeria; reception; videos
Document language
English
Publication Year
2020
Page/Pages
p. 550-564
Journal
Media Watch, 11 (2020) 3
Issue topic
Communication
ISSN
0976-0911
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0