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https://doi.org/10.15655/mw/2020/10092020
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We are in the World but not of the World: An Investigation into the Popularity of Christian Videos among Born-Again Christians in Nigeria
[Zeitschriftenartikel]
Abstract This paper investigates the popularity of Christian videos among born-again Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of reception analysis. Following a qualitative research design, the research adopted a three-stage research method, namely, qualitative cont... mehr
This paper investigates the popularity of Christian videos among born-again Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of reception analysis. Following a qualitative research design, the research adopted a three-stage research method, namely, qualitative content analysis, focus group interviews, and in-depth individual interviews. The study found that because Christian videos are primarily embedded in the scriptures aimed at addressing various aspects of their lived experiences, their viewers see their portrayals as a true definition of reality. For this reason, the study established that Christian video consumers watch these videos in the hope of being strengthened, encouraged, challenged, and guided in their faith. From the study, Christian videos perform a political work in that it serves as an alternative domain of resistance against the hegemonic discourses advanced in secular Nollywood videos.... weniger
Klassifikation
Wirkungsforschung, Rezipientenforschung
Freie Schlagwörter
Born again; Christian; Nigeria; reception; videos
Sprache Dokument
Englisch
Publikationsjahr
2020
Seitenangabe
S. 550-564
Zeitschriftentitel
Media Watch, 11 (2020) 3
Heftthema
Communication
ISSN
0976-0911
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0