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Indicators of Consumers' Preferences for Bio-Based Apparel: a German Case Study with a Functional Rain Jacket Made of Bioplastic
[journal article]
Abstract Plastic pollution is an increasing global problem, however, replacing fossil resources with bioplastics made from renewable resources could be part of the solution. Currently, no research analyzing the influencing factors for consumers' preferences for functional apparel made of bioplastic material ... view more
Plastic pollution is an increasing global problem, however, replacing fossil resources with bioplastics made from renewable resources could be part of the solution. Currently, no research analyzing the influencing factors for consumers' preferences for functional apparel made of bioplastic material could be found. To close this gap in research, we conducted this study with a sample of 1673 participants that were representative of the German population aged 16 years and above. We conducted a choice based conjoint analysis for a bio-based rain jacket and measured psychographic indicators that were used as covariates in the statistical estimation of participants’ preferences for the rain jacket. Our results show the high level of importance of prior product experience, Green Consumer Values and attitude towards bioplastic for selecting bio-based apparel, and thus give first insights related to the influence of psychographic characteristics of consumers when selecting bio-based apparel.... view less
Keywords
Federal Republic of Germany; consumption behavior; clothing; consumer; sustainability
Classification
Economic Sectors
Sociology of Economics
Free Keywords
bio-based apparel; choice based conjoint analysis; psychographic indicators; bioplastic; preferences; covariates
Document language
English
Publication Year
2020
Page/Pages
p. 1-20
Journal
Sustainability, 12 (2020) 2
ISSN
2071-1050
Status
Published Version; peer reviewed