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Testing the Validity of Gender Ideology Items by Implementing Probing Questions in Web Surveys
[journal article]
Abstract This article examines the use of probing techniques in web surveys to identify validity problems of items. Conventional cognitive interviewing is usually based on small sample sizes and thus precludes quantifying the findings in a meaningful way or testing small or special subpopulations characteriz... view more
This article examines the use of probing techniques in web surveys to identify validity problems of items. Conventional cognitive interviewing is usually based on small sample sizes and thus precludes quantifying the findings in a meaningful way or testing small or special subpopulations characterized by their response behavior. This article investigates probing in web surveys as a supplementary way to look at item validity. Data come from a web survey in which respondents were asked to give reasons for selecting a response category for a closed question. The web study was conducted in Germany, with respondents drawn from online panels (n = 1,023). The usefulness of the proposed approach is shown by revealing validity problems with a gender ideology item.... view less
Keywords
survey; online survey; gender; ideology; validity; panel; response behavior; error; pattern of interpretation; interpretation; analysis; indicator; egalitarianism; role distribution; role conception; ISSP; Federal Republic of Germany
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
probing; web survey; gender ideology; ZA3880: International Social Survey Programme: Family and Changing Gender Roles III - ISSP 2002
Document language
English
Publication Year
2013
Page/Pages
p. 124-141
Journal
Field Methods, 25 (2013) 2
DOI
https://doi.org/10.1177/1525822X12462525
ISSN
1552-3969
Status
Published Version; peer reviewed