Proposing a Phase Model for 360° VR Journalism: Resources and Challenges of Production

Abstract

The emergence of 360° technology and marketable virtual reality (VR) glasses has enabled 360° VR journalism to develop unique storytelling possibilities and to generate heightened levels of immersion and empathy for the audience. Nevertheless, the technology and therefore the journalistic output have difficulties in reaching a larger market of users. Exploring possible reasons for this, the article provides insights into seven guided interviews with journalists experienced in the production of 360° VR content in Germany. Based on these insights, it proposes a production phase model and considers the resources of time, personnel and technology, the special features of storytelling, the new job description of 360° VR journalists, and the dependence of these aspects on the current situation of 360° VR journalism. It thereby provides both inspiration for further research and practical points of reference for journalists.