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https://doi.org/10.13094/SMIF-2020-00022
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Collecting and using always-on location data in surveys
[journal article]
Abstract As survey costs increase and response rates decrease, researchers are looking for alternative
methods to collect data from study subjects. Passively collected data may offer a way to reduce
the burden on research subjects while also collecting high-quality data needed for social science
research.... view more
As survey costs increase and response rates decrease, researchers are looking for alternative
methods to collect data from study subjects. Passively collected data may offer a way to reduce
the burden on research subjects while also collecting high-quality data needed for social science
research. Examples of passive data collection tools are applications installed on mobile devices
and sensors in subjects’ homes or worn on the body. In this study, we focus on always-on location
data collected from subjects’ iPhones. To explore the promise of passively collected data to
augment and improve survey data, we conducted a 2-week pilot study with 24 subjects. We
discuss the utility of always-on location data and the challenges researchers may encounter when
they incorporate location data in their analyses.... view less
Keywords
data capture; cell phone; online survey; geographical factors; behavior; data
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
location data; mobile surveys; passive data collection; Global Positioning System; GPS
Document language
English
Publication Year
2020
Page/Pages
p. 1-9
Journal
Survey Methods: Insights from the Field (2020)
Issue topic
Advancements in Online and Mobile Survey Methods
ISSN
2296-4754
Status
Published Version; peer reviewed