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%T Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application %A Kühne, Simon %A Zindel, Zaza %J Survey Methods: Insights from the Field %P 1-14 %D 2020 %K Facebook; Instagram; non-probability samples; Nonresponse; rare populations; social media; Social media survey %@ 2296-4754 %X In many countries and contexts, survey researchers are facing decreasing response rates and increasing survey costs. Data collection is even more complex and expensive when rare or hard-toreach populations are to be sampled and surveyed. In such cases alternative sampling and recruiting approaches are usually needed, including non-probability and online convenience sampling. A rather novel approach to recruiting rare populations for online and mobile-device surveys uses advertisements on social media networks. This paper provides a step-by-step guide on how to recruit web-survey participants via ads on Facebook and Instagram – two of the largest social networks worldwide. Researchers may use this paper as a starting point for setting up their own recruiting campaigns. Moreover, the paper describes the results of fieldwork for a research project in which lesbian, gay, bisexual, transsexual, and queer (LGBTQ) web-survey participants in Germany were recruited via ads on social media. %C DEU %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info