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The adaptive leadership of social media influencers related to Covid-19
[journal article]
Abstract Purpose: Social media brings the whole of the world right into our lives and devices. Sharing common experiences helps normalize our feelings of confusion and a loss of control especially during the Covid-19 pandemic.
Methods: This conceptual paper uses content analysis to explore two YouTube influ... view more
Purpose: Social media brings the whole of the world right into our lives and devices. Sharing common experiences helps normalize our feelings of confusion and a loss of control especially during the Covid-19 pandemic.
Methods: This conceptual paper uses content analysis to explore two YouTube influencers, Randy Rainbow and Chris Mann, in how they produce content and provide adaptive leadership to the general public through hope and resilience.
Results: Social media influencers have emerged as adaptive leaders and have provided humor and levity during the challenging times of COVID-19. Influencers are content creators that entertain, inspire, and inform their followers through social media platforms. This conceptual paper uses content analysis to explore two YouTube influencers, Randy Rainbow and Chris Mann, in how they produce content and provide adaptive leadership to the general public through hope and resilience.
Implications: The social media influencers highlighted personify the adaptive leadership theory of observing from the balcony while interacting on the dance floor. Through the brilliance of their craft these influencers provide clever and entertaining messages of hope with alacrity.... view less
Keywords
epidemic; psychological stress; social media; influence; hope; resilience
Classification
Interactive, electronic Media
Psychological Disorders, Mental Health Treatment and Prevention
Free Keywords
adaptive leadership
Document language
English
Publication Year
2020
Page/Pages
p. 42-45
Journal
Journal of Contemporary Education Theory & Research, 4 (2020) 2
DOI
https://doi.org/10.5281/zenodo.4261550
ISSN
2654-0274
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0