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A field experiment on crowdfunding for a club good
[working paper]
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Wissenschaftszentrum Berlin für Sozialforschung gGmbH
Abstract While increasingly popular in many domains crowdfunding remains largely un-derresearched and little is known about the best way to encourage participation. In a field experiment we vary suggested amounts and test different wordings for a campaign to finance a club good - an institute's summer party ... view more
While increasingly popular in many domains crowdfunding remains largely un-derresearched and little is known about the best way to encourage participation. In a field experiment we vary suggested amounts and test different wordings for a campaign to finance a club good - an institute's summer party with free food, drinks, and music. We find that higher suggestions shift the median and the mode of gifts from €5 to €10 at a similar response rate. We also find evidence in favor of a "donation" frame that generates higher income than a "contribution" frame.... view less
Keywords
field research; experiment
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
C93; D12; D64; crowdfunding; field experiment
Document language
English
Publication Year
2016
City
Berlin
Page/Pages
26 p.
Series
Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Ökonomik des Wandels, SP II 2016-308
Handle
http://hdl.handle.net/10419/146502
Status
Published Version; reviewed
Licence
Deposit Licence - No Redistribution, No Modifications