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Diffusion of Drone Journalism: the Case of Finland, 2011-2020
[journal article]
Abstract This article details Finnish news organizations’ adoption of drones for journalistic purposes from 2011 to 2020. The theoretical starting point of the article is Rogers’ (1962) diffusion of innovations theory, which explains how new ideas and technologies spread in societies. The main empirical data... view more
This article details Finnish news organizations’ adoption of drones for journalistic purposes from 2011 to 2020. The theoretical starting point of the article is Rogers’ (1962) diffusion of innovations theory, which explains how new ideas and technologies spread in societies. The main empirical data for the study were derived from a phone survey conducted among the 80 most popular newspapers in Finland. The findings reveal that drone journalism in Finland has already diffused from a few pioneering organizations to a large number of newsrooms, including regional, mid-sized newspapers. Most of the newspapers are either using in-house drones, buying commissioned images, or using both strategies. The frequency of use was found to be much higher for those newsrooms using their own drones. Finally, the article ponders possible explanations for different trajectories in the adoption of drones in various countries based on the Finnish case... view less
Keywords
Finland; aircraft; journalism; newspaper; communications; media technology; new technology
Classification
Communicator Research, Journalism
Media Economics, Media Technology
Free Keywords
Finland; aviation; drone journalism; news organizations; visual journalism
Document language
English
Publication Year
2020
Page/Pages
p. 75-84
Journal
Media and Communication, 8 (2020) 3
Issue topic
Journalism from Above: Drones, the Media, and the Transformation of Journalistic Practice
ISSN
2183-2439
Status
Published Version; peer reviewed