Marketing suggestions for multi-religious tourism development: The case of Thessaloniki

Zouni, Georgia; Digkas, Dimitrios

[journal article]

dc.contributor.author	Zouni, Georgia	de
dc.contributor.author	Digkas, Dimitrios	de
dc.date.accessioned	2020-02-03T11:21:00Z
dc.date.available	2020-02-03T11:21:00Z
dc.date.issued	2019	de
dc.identifier.issn	2529-1947	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/66334
dc.description.abstract	Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki. Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal.	de
dc.language	en	de
dc.subject.ddc	Sozialwissenschaften, Soziologie	de
dc.subject.ddc	Social sciences, sociology, anthropology	en
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	religious tourism; pilgrimage; multi-religious destination	de
dc.title	Marketing suggestions for multi-religious tourism development: The case of Thessaloniki	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Tourism, Heritage & Services Marketing
dc.source.volume	5	de
dc.publisher.country	MISC
dc.source.issue	2	de
dc.subject.classoz	Freizeitforschung, Freizeitsoziologie	de
dc.subject.classoz	Leisure Research	en
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Tourismus	de
dc.subject.thesoz	tourism	en
dc.subject.thesoz	Reise	de
dc.subject.thesoz	travel	en
dc.subject.thesoz	Religiosität	de
dc.subject.thesoz	religiousness	en
dc.subject.thesoz	Monotheismus	de
dc.subject.thesoz	monotheism	en
dc.subject.thesoz	Denkmal	de
dc.subject.thesoz	monument	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-66334-2
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10044305
internal.identifier.thesoz	10037296
internal.identifier.thesoz	10046464
internal.identifier.thesoz	10072032
internal.identifier.thesoz	10037686
internal.identifier.thesoz	10051656
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	36-42	de
internal.identifier.classoz	20400
internal.identifier.classoz	1090405
internal.identifier.journal	1697
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	300
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.5281/zenodo.3601675	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	30100	de
dc.subject.classhort	40200	de
internal.pdf.wellformed	false
internal.pdf.encrypted	false

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Freizeitforschung, Freizeitsoziologie
Leisure Research
Marketing
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