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An investigation of key success factors for restaurant operations in Saudi Arabia
[Zeitschriftenartikel]
Abstract This exploratory, qualitative and descriptive study aims to find out critical success factors in restaurant operations and identify measures of success. Ten restaurants in Jeddah were approached to collect data through face to face semi-structured interviews. The purpose of interviews was to explore... mehr
This exploratory, qualitative and descriptive study aims to find out critical success factors in restaurant operations and identify measures of success. Ten restaurants in Jeddah were approached to collect data through face to face semi-structured interviews. The purpose of interviews was to explore their experiences and insights into core factors contributing to the practice of their success. Responses from the restaurants’ operators were used to analyze critical factors responsible for their success. Strategy, marketing, menu, and staffing issues were considered in assessing the critical factors contributing to success in restaurant operations.... weniger
Thesaurusschlagwörter
Gastgewerbe; wirtschaftlicher Erfolg; Management; Marketing; Saudi-Arabien
Klassifikation
Wirtschaftssektoren
Sprache Dokument
Englisch
Publikationsjahr
2019
Seitenangabe
S. 27-35
Zeitschriftentitel
Journal of Tourism, Heritage & Services Marketing, 5 (2019) 2
DOI
https://doi.org/10.5281/zenodo.3601673
ISSN
2529-1947
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht-kommerz., Weitergabe unter gleichen Bedingungen 4.0