Online ad auctions: an experiment

McLaughlin, Kevin; Friedman, Daniel

[working paper]

dc.contributor.author	McLaughlin, Kevin	de
dc.contributor.author	Friedman, Daniel	de
dc.date.accessioned	2019-11-26T11:40:23Z
dc.date.available	2019-11-26T11:40:23Z
dc.date.issued	2016	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/65587
dc.description.abstract	A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey- Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman et al. (2007) seem to organize the data well overall. Efficiency under VCG exceeds that under GSP in nearly all treatments. The difference is economically significant in the more competitive parameter configurations and is statistically significant in most treatments. Revenue capture tends to be similar across auction formats in most treatments.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.other	Laboratory Experiments; Online Auctions	de
dc.title	Online ad auctions: an experiment	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.volume	SP II 2016-501	de
dc.publisher.country	DEU
dc.publisher.city	Berlin	de
dc.source.series	Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Forschungsprofessur Market Design: Theory and Pragmatics	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Auktion	de
dc.subject.thesoz	auction	en
dc.subject.thesoz	Online-Dienst	de
dc.subject.thesoz	online service	en
dc.rights.licence	Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung	de
dc.rights.licence	Deposit Licence - No Redistribution, No Modifications	en
ssoar.contributor.institution	WZB	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10068068
internal.identifier.thesoz	10064826
dc.type.stock	monograph	de
dc.type.document	Arbeitspapier	de
dc.type.document	working paper	en
dc.source.pageinfo	33	de
internal.identifier.classoz	1090405
internal.identifier.classoz	1080404
internal.identifier.document	3
dc.contributor.corporateeditor	Wissenschaftszentrum Berlin für Sozialforschung gGmbH
internal.identifier.corporateeditor	381
internal.identifier.ddc	330
internal.identifier.ddc	070
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	3
internal.identifier.pubstatus	1
internal.identifier.review	2
internal.dda.reference	https://www.econstor.eu/oai/request@@oai:econstor.eu:10419/129114
dc.identifier.handle	https://hdl.handle.net/10419/129114
ssoar.urn.registration	false	de

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Interaktive, elektronische Medien
Interactive, electronic Media
Marketing
Marketing

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