Social Prosperity Perception in Cultural Tourism Destinations: the Case of Peña de Bernal, Huejotzingo and Yuanhuitlán, México

Abstract

The present quantitative study with a descriptive design tries to determine the conditions of "social prosperity" of three Mexican cultural tourist destinations, Yanhuitlán, Huejotzingo and Peña de Bernal. These places face similar conditions in aspects like marginalization and poverty but with activities like tourism have tried to reverse these adverse conditions. The objective was to know the perception of their population about the improvement of their living conditions as a result of the tourist activity through the application of surveys carried out in the chosen destinations. The instrument used was a questionnaire with a Likert scale to facilitate the response of the informants and the processing of the information. For the validity and reliability of the measurement instrument a factor reduction analysis and a Cronbach's alpha were elaborated, after which a one-way ANOVA was elaborated to know the differences of means taking the Bonferroni and Scheffe tests. The results show a significant difference between the averages of destinations in how residents perceive prosperity in the selected tourist destinations.