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What You See Is What You Get? Images of Central and Eastern Europe in Managerial Discourses since 1990
[working paper]
Corporate Editor
Institut für Ost- und Südosteuropaforschung (IOS)
Abstract Drawing on a systematic close reading of all relevant articles published in three leading
management journals since 1990, the paper analyzes the images of Central and Eastern
Europe (CEE) circulating in the business community at the turn of the twenty-first century.
It suggests that a mere stockt... view more
Drawing on a systematic close reading of all relevant articles published in three leading
management journals since 1990, the paper analyzes the images of Central and Eastern
Europe (CEE) circulating in the business community at the turn of the twenty-first century.
It suggests that a mere stocktaking of Western perceptions of 'the East' is not enough,
arguing that CEE images in the post-Cold War managerial discourses should be analyzed in
both their cultural embeddedness and their epistemological function for the construction of
knowledge about CEE. The methodological approach combines a poststructuralist discourse
analysis with imagological theories originating in the field of literary criticism to
reconstruct the images CEE and investigate into their communicative function in processes
of managerial meaning-making and knowledge construction. As such, the paper aims at an
analysis of managerial meta-discourses and the very premises and assumptions that
generated them.... view less
Keywords
Central Europe; Eastern Europe; management; discourse analysis
Classification
Management Science
Free Keywords
managerial discourses; publications; management journals
Document language
English
Publication Year
2015
City
Regensburg
Page/Pages
33 p.
Series
IOS Mitteilungen, 65
ISSN
2363-4898
Status
Published Version; reviewed