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https://doi.org/10.17645/up.v4i2.1831
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The Attractiveness of a City-Centre Shopping Environment: Older Consumers' Perspective
[Zeitschriftenartikel]
Abstract Older consumers represent an increasingly significant customer segment for city-centre retailers. However, many intraurban centres are struggling to maintain an attractive shopping environment. This article focuses on older consumers’ (Finns, aged 64+) perceptions of the city centre with an emphasis... mehr
Older consumers represent an increasingly significant customer segment for city-centre retailers. However, many intraurban centres are struggling to maintain an attractive shopping environment. This article focuses on older consumers’ (Finns, aged 64+) perceptions of the city centre with an emphasis on design and ambient elements in the external shopping environment. Using the focus-group research method, the aim is to identify what kind of elements these are and how they constitute an attractive city-centre shopping environment for older consumers. Findings from a qualitative content analysis show that an attractive city-centre shopping environment provides convenience and safety when moving around and running errands, functional and aesthetic lighting to cope with shopping, proper furnishings regarding places to rest, harmonious building architecture integrated with refreshing urban nature, and the cleanliness of the streetscape. Findings indicate that a city-centre shopping environment offers more to older consumers than a context of satisfying consumption needs. City shopping gives a reason to go outdoors and maintain social contacts. The study has implications for creating an age-friendly city centre, the shopping environment which supports older consumers’ active and independent lives.... weniger
Thesaurusschlagwörter
alter Mensch
Klassifikation
Raumplanung und Regionalforschung
Gerontologie, Alterssoziologie
Freie Schlagwörter
attractive city; city centre; external shopping environment; older consumer; perception
Sprache Dokument
Englisch
Publikationsjahr
2019
Seitenangabe
S. 5-17
Zeitschriftentitel
Urban Planning, 4 (2019) 2
Heftthema
The City, Aging and Urban Planning
ISSN
2183-7635
Status
Veröffentlichungsversion; begutachtet (peer reviewed)