Use of Eye Tracking in Cognitive Pretests (Version 1.0)

Neuert, Cornelia; Lenzer, Timo

[working paper]

dc.contributor.author	Neuert, Cornelia	de
dc.contributor.author	Lenzer, Timo	de
dc.date.accessioned	2019-03-08T09:43:15Z
dc.date.available	2019-03-08T09:43:15Z
dc.date.issued	2019	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/61698
dc.description.abstract	Cognitive pretesting is generally considered to be indispensable for the successful development of new survey questions, and hence for the quality of the data obtained by the survey. Supplementing cognitive interviewing with the method of eye tracking offers the possibility to observe eye movements of respondents in real-time providing additional information about cognitive processes of respondents. Research suggests that combining both methods helps to identify additional problems with questions that would remain undetected if only one method was applied. This contribution provides an introduction to cognitive interviewing in combination with eye tracking. The following questions are addressed: What is the rationale behind combining cognitive interviewing and eye tracking? How should eye tracking be implemented into cognitive interviewing? How can eye-tracking data be used and analyzed in the context of cognitive pretesting?	de
dc.language	en	de
dc.subject.ddc	Sozialwissenschaften, Soziologie	de
dc.subject.ddc	Social sciences, sociology, anthropology	en
dc.title	Use of Eye Tracking in Cognitive Pretests (Version 1.0)	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.publisher.country	DEU
dc.publisher.city	Mannheim	de
dc.source.series	GESIS Survey Guidelines
dc.subject.classoz	Erhebungstechniken und Analysetechniken der Sozialwissenschaften	de
dc.subject.classoz	Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods	en
dc.subject.thesoz	Pretest	de
dc.subject.thesoz	Antwortverhalten	de
dc.subject.thesoz	Datengewinnung	de
dc.subject.thesoz	interview	en
dc.subject.thesoz	Datenqualität	de
dc.subject.thesoz	pretest	en
dc.subject.thesoz	Interview	de
dc.subject.thesoz	questionnaire	en
dc.subject.thesoz	data quality	en
dc.subject.thesoz	response behavior	en
dc.subject.thesoz	survey research	en
dc.subject.thesoz	data capture	en
dc.subject.thesoz	Umfrageforschung	de
dc.subject.thesoz	Fragebogen	de
dc.identifier.urn	urn:nbn:de:0168-ssoar-61698-1
dc.rights.licence	Creative Commons - Attribution-NonCommercial 4.0	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht-kommerz. 4.0	de
ssoar.contributor.institution	GESIS	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10040714
internal.identifier.thesoz	10040547
internal.identifier.thesoz	10060165
internal.identifier.thesoz	10055811
internal.identifier.thesoz	10035808
internal.identifier.thesoz	10037913
internal.identifier.thesoz	10037914
dc.type.stock	monograph	de
dc.type.document	Arbeitspapier	de
dc.type.document	working paper	en
dc.source.pageinfo	10	de
internal.identifier.classoz	10105
internal.identifier.document	3
dc.contributor.corporateeditor	GESIS - Leibniz-Institut für Sozialwissenschaften
internal.identifier.corporateeditor	133
internal.identifier.ddc	300
dc.identifier.doi	https://doi.org/10.15465/gesis-sg_en_025	de
dc.description.pubstatus	Erstveröffentlichung	de
dc.description.pubstatus	Primary Publication	en
internal.identifier.licence	32
internal.identifier.pubstatus	5
internal.identifier.review	1
internal.identifier.series	1376
dc.subject.classhort	10100	de
ssoar.wgl.collection	true	de
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods

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