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Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
[journal article]
Abstract This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of online communication. Using more than 1,000 respondents from South Korea, the study empirically tested a theoretical model of FOI on political content consumption and expres... view more
This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of online communication. Using more than 1,000 respondents from South Korea, the study empirically tested a theoretical model of FOI on political content consumption and expressions with two mediators (i.e., attention/status-seeking, and anonymity-seeking). Results indicated that FOI is related to seeking attention and status in political outlets also connected to anonymity-preference that leads to political expression. Implications for political communication scholarship and for practitioners are that voters’ political participations can be understood in a framework different from traditional focus on persuasion, political ideology, or demographics because - in today's virtual and interactive media environment - users are more content consumers or community participants.... view less
Keywords
social isolation; anonymity; attention; political communication; social media; online media; political participation; media behavior; South Korea; Far East
Classification
Interactive, electronic Media
Social Psychology
Free Keywords
anonymity-seeking; attention-seeking; fear of isolation; political communication; status-seeking
Document language
English
Publication Year
2019
Page/Pages
p. 128-138
Journal
Media and Communication, 7 (2019) 1
Issue topic
Emerging Technologies in Journalism and Media: International Perspectives on Their Nature and Impact
ISSN
2183-2439
Status
Published Version; peer reviewed