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%T Da metáfora em sua face retórica %A Gurgel, Diogo de França %J Griot: Revista de Filosofia %N 1 %P 362-375 %V 15 %D 2017 %@ 2178-1036 %X In this work, I aim to show that previous clarification of the role of metaphor in bargaining of meaning is a core element in the make up of philosophy of rhetoric. To acheive this, I refer to the trail-blazing examination performed by I.A.Richards on the theme of metaphor in the work titled 'The Philosophy of Rhetoric', and I build upon this examination by applying a Wittgensteinian view of language learning. %C BRA %G pt %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info