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Efficacy of an online video to promote health insurance literacy among students
Une vidéo en ligne pour augmenter la littératie en santé des étudiants
[journal article]
Abstract This study describes the production and evaluation of an online video explaining health insurance functioning to university students in France. The video was produced by a multidisciplinary team following a design thinking approach. A qualitative evaluation was performed using semi-structured interv... view more
This study describes the production and evaluation of an online video explaining health insurance functioning to university students in France. The video was produced by a multidisciplinary team following a design thinking approach. A qualitative evaluation was performed using semi-structured interviews with 30 students. Results showed that, after watching the video, students had remarkably improved their knowledge and obtained clear information on health insurance functioning. This study underscores the importance of using innovative digital communication tools to efficaciously promote health insurance literacy.... view less
Keywords
health insurance; communication; evaluation; student; France; video; online media; communication medium
Classification
Impact Research, Recipient Research
Social Security
Document language
English
Publication Year
2018
Page/Pages
p. 29-48
Journal
ESSACHESS - Journal for Communication Studies, 11 (2018) 1
Issue topic
10th anniversary
ISSN
1775-352X
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0