dc.contributor.author | Mazza, Barbara | de |
dc.contributor.author | Palermo, Alessandra | de |
dc.date.accessioned | 2018-08-15T10:32:12Z | |
dc.date.available | 2018-08-15T10:32:12Z | |
dc.date.issued | 2018 | de |
dc.identifier.issn | 1775-352X | de |
dc.identifier.uri | https://www.ssoar.info/ssoar/handle/document/58503 | |
dc.description.abstract | Facebook is regularly used by businesses to present themselves to users and communicate with them. most users act passivily by simply reading and viewing a company's official homepage. Few followers adopt a more active role, such as commenting and interacting with each other and with the company, fewer still are reactive and proactive, becoming co-creators of content. This study examines the type of content entered by businesses to stimulate user engagement, and how participation and activism is stimulated, through the creation of appropriate indexes. The results obtained uncover previously overlooked aspects of conversation and content setting, to encourage user engagement. | de |
dc.language | en | de |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.subject.other | information content; entertainment content; incentive content | de |
dc.title | Social media content for business and user engagement on Facebook | de |
dc.title.alternative | Contenu des médias sociaux d’entreprise et engagement des utilisateurs sur Facebook | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | ESSACHESS - Journal for Communication Studies | |
dc.source.volume | 11 | de |
dc.publisher.country | FRA | |
dc.source.issue | 1 | de |
dc.subject.classoz | Interactive, electronic Media | en |
dc.subject.classoz | interaktive, elektronische Medien | de |
dc.subject.thesoz | user | en |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | enterprise | en |
dc.subject.thesoz | Interaktion | de |
dc.subject.thesoz | social media | en |
dc.subject.thesoz | Unternehmen | de |
dc.subject.thesoz | interaction | en |
dc.subject.thesoz | Benutzer | de |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | facebook | en |
dc.subject.thesoz | Soziale Medien | de |
dc.subject.thesoz | Facebook | de |
dc.identifier.urn | urn:nbn:de:0168-ssoar-58503-7 | |
dc.rights.licence | Creative Commons - Attribution-NonCommercial 4.0 | en |
dc.rights.licence | Creative Commons - Namensnennung, Nicht-kommerz. 4.0 | de |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10046098 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10039009 | |
internal.identifier.thesoz | 10094228 | |
internal.identifier.thesoz | 10035815 | |
internal.identifier.thesoz | 10085689 | |
dc.type.stock | article | de |
dc.type.document | journal article | en |
dc.type.document | Zeitschriftenartikel | de |
dc.source.pageinfo | 49-73 | de |
internal.identifier.classoz | 1080404 | |
internal.identifier.journal | 556 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 070 | |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.licence | 32 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 10800 | de |
dc.subject.classhort | 20500 | de |
dc.subject.classhort | 11000 | de |
dc.subject.classhort | 10200 | de |
internal.pdf.version | 1.6 | |
internal.pdf.valid | true | |
internal.pdf.wellformed | true | |
internal.pdf.ocr | null Page_26 | |