Volltext herunterladen
(243.2 KB)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-58065-2
Export für Ihre Literaturverwaltung
Incorporating eye tracking into cognitive interviewing to pretest survey questions
[Zeitschriftenartikel]
Abstract In this study, we investigated whether incorporating eye tracking into cognitive interviewing is effective when pretesting survey questions. In the control condition, a cognitive interview was conducted using a standardized interview protocol that included pre-defined probing questions for about one... mehr
In this study, we investigated whether incorporating eye tracking into cognitive interviewing is effective when pretesting survey questions. In the control condition, a cognitive interview was conducted using a standardized interview protocol that included pre-defined probing questions for about one-quarter of the questions in a 52-item questionnaire. In the experimental condition, participants' eye movements were tracked while they completed an online version of the questionnaire. Simultaneously, their reading patterns were monitored for evidence of response problems. Afterward, a cognitive interview was conducted using an interview protocol identical to that in the control condition. We compared both approaches with regard to the number and types of problems they detected. We found support for our hypothesis that cognitive interviewing and eye tracking complement each other effectively. As expected, the hybrid method was more productive in identifying both questionnaire problems and problematic questions than applying cognitive interviewing alone.... weniger
Thesaurusschlagwörter
Interview; Fragebogen; Pretest; Antwortverhalten; Datengewinnung; Datenqualität; Umfrageforschung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
cognitive interviews; eye tracking; pretesting; survey questions
Sprache Dokument
Englisch
Publikationsjahr
2016
Seitenangabe
S. 501-519
Zeitschriftentitel
International Journal of Social Research Methodology, 19 (2016) 5
DOI
https://doi.org/10.1080/13645579.2015.1049448
ISSN
1464-5300
Status
Postprint; begutachtet (peer reviewed)
Lizenz
Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung