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The dialectics of care: communicating ethical trade in Poland
[Zeitschriftenartikel]
Abstract This article is an empirical exploration of how ethical trade organisations draw on and appropriate in their communication the moral repertoire of ethical trade. Theoretically, it employs the notion of the "dialectics of care" to examine the tactics used in ethical trade communication to reconcile c... mehr
This article is an empirical exploration of how ethical trade organisations draw on and appropriate in their communication the moral repertoire of ethical trade. Theoretically, it employs the notion of the "dialectics of care" to examine the tactics used in ethical trade communication to reconcile care for oneself and one's close ones with care for distant producers. Empirically, this article is based on the discourse-theoretical analysis of two interviews with the representatives of Polish ethical trade organisations: (1) a fair trade firm, Pizca del Mundo, and (2) an NGO, the Institute for Global Responsibility. The analysis finds that ethical trade organisations seek to harmonise care for distant producers with the interests of the Polish public through (1) embedding it into the discourse of product quality, or (2) linking it to care for oneself, one's family and society while raising awareness of the global interconnectedness.... weniger
Thesaurusschlagwörter
Polen; Kommunikation; Ethik; Moral; Handel; Organisationen; Diskursanalyse; Fairness
Klassifikation
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
Metageographie
Sprache Dokument
Englisch
Publikationsjahr
2018
Seitenangabe
S. 199-209
Zeitschriftentitel
Media and Communication, 6 (2018) 2
Heftthema
Media and communication between the local and the global
DOI
https://doi.org/10.17645/mac.v6i2.1283
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)