Volltext herunterladen
(505.2 KB)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-57517-7
Export für Ihre Literaturverwaltung
Celebrity endorsement as a physiological apparatus
[Zeitschriftenartikel]
Abstract Celebrities are sound recognized traits in community because of their pleasant appearance or creditability, that’s why to augment the effectiveness of their trademark and classified ad Corporation, use these superstar as their brand name endorser. Purpose of this study to conduct in D g khan is to p... mehr
Celebrities are sound recognized traits in community because of their pleasant appearance or creditability, that’s why to augment the effectiveness of their trademark and classified ad Corporation, use these superstar as their brand name endorser. Purpose of this study to conduct in D g khan is to probe the customer level demographically and how much celebrity endorsement does cast its collision on Clint buying intention demographically and show a optimistic association with marketing promotions. The foremost deliberation in current research expose approaches of people toward the celebrities stimulate them to purchase or affect their buying deeds The result show that clients show a optimistic approach towards celebrities and motivated to purchase by celebrities and also show that consumer buying behavior is pretentious by celebrity creditability.... weniger
Thesaurusschlagwörter
Prominenz; Einstellung; Verbraucher; Kaufverhalten; Kreditpolitik; Marketing
Klassifikation
Marketing
Sprache Dokument
Englisch
Publikationsjahr
2015
Seitenangabe
S. 55-62
Zeitschriftentitel
International Letters of Social and Humanistic Sciences (2015) 47
DOI
https://doi.org/10.18052/www.scipress.com/ILSHS.47.55
ISSN
2300-2697
Status
Veröffentlichungsversion; begutachtet (peer reviewed)