Effects of competitive advantage on companies superiority in the global market

Abstract

Strategy is an organization's action plan to achieve the mission. Each strategy provides an opportunity for operations managers to achieve Competitive Advantage (CA). CA implies the creation of a system that has a unique advantage over competitors. Improving researches, economic prosperity and quality of products can be considered as CA abilities through each company. CA is used for acquiring superior position in the world from different angles of science, economics and technologies. Generally, CA considered as strategic management or paradigm management. Hence, the performances of organizations or manufactures are pertained to the relevant theories from CA that is crucial points to compete and take advantage from the new technology. Since competitiveness is accounted as a fundamental role in industrial activities for achieving goals. Moreover, successfully growing a business is often dependent upon a strong competitive edge. The aim of this study is to collect information from the literature to seek the best strategy as CA for reducing cost, differentiating company and increasing efficiency.