Part 2: Consumer Data: Introduction

Abstract

The obvious issue of consumer data in the context of consumer policy is the mass of data that consumers voluntarily or involuntarily produce and diffuse. Thereby, consumers run the risk that their data is not only being used to their benefit, but also being abused. This is particularly the case with personal and sensitive data that can clearly lead to serious harm for consumers, if this data falls into the wrong hands. Typically, in an open market economy there are commercial interests, seeking new, technical ways to access consumer data for the sake of profit maximisation. The contributions to this part show that this is an important field to be addressed by consumer policy.