Zero emotiveness in business communication

Abstract

The aim of this study is to prove that the function of emotiveness in any type of business communication as a linguistic category reflects language design of communicants' emotion. The concept of zero emotiveness is considered as an example of business communication but a business text can acquire emotiveness. The semantic status of zero emotiveness in a business text has the status of potential. Zero emotiveness is manifested in words with the potential that acquire emotive connotation due to actualization of latent, probabilistic semes of emotiveness or putting semes of emotiveness from consociation to the semantic of neutral words. The degree of emotiveness depends on the status of a business text. Even in strictly standardized and regulated business texts emotiveness is presented in its zero degree.